I just stumbled over this Swedish womenswear line called Monki, and I liked their little ‘Monki World’ a lot. The clothes look great and are really affordable (not sure if they ship to the US?). Monki is a store concept and a fashion brand, but more than that, it seems that they were able to create their own world for their customers. From video, to comics and styling tips, its a little more than your usual online store.